Faktor-Faktor yang Mempengaruhi Adopsi Mobile Payment OVO di Samarinda

Rosita Indrawati; Syaiful Anwar; Rano Kartono

doi:10.24967/ekombis.v4i1.446

Faktor-Faktor yang Mempengaruhi Adopsi Mobile Payment OVO di Samarinda

Rosita Indrawati, Syaiful Anwar, Rano Kartono

Abstract

Perkembangan teknologi yang mengubah tingkah laku konsumtif masyarakat Indonesia mempengaruhi penerimaan serta kepuasan atas inovasi terbaru dari pembayaran secara non-tunai (mobile payment/wallet). Penggunaan aplikasi (mobile/wallet payment) di Indonesia yang masih dikatakan baru hadir, menimbulkan penerimaan dan kepuasan yang beragam oleh pengguna. Tujuan dari penelitian ini adalah untuk mengetahui hubungan feature, trust, satisfaction dan loyalty terhadap penggunaan mobile payment OVO di Samarinda. Metode kuantitatif pun dipilih Peneliti untuk menyelesaikan permasalahan ini dimana teknik sampling yang digunakan Peneliti menggunakan Non Prabability Sampling dengan teknik Convenience Samping, dimana Peneliti melakukan penyebaran kuesioner sebanyak 315 responden. Namun, kuesioner yang kembali sebanyak 198 responden. Sedangkan kuesioner yang dapat digunakan dan diteliti adalah sebesar 174 responden dan 24 responden tidak dapat kami teliti karena kuesioner tidak diisi dengan lengkap, jumlah responden tersebut sudah memenuhi jumlah ukuran sampel. Durasi sampling dalam penelitian ini selama Tiga Minggu setelah itu dilakukan analisa data statistic menggunakan SPSS. Hipotesis diuji menggunakan metode regresi linier yang menunjukkan bahwa sebesar 0.02 persen penduduk Samarinda yang didominasi oleh generasi Y telah menggunakan mobile payment. Faktor-faktor yang menjadi variabel pada penelitian ini yaitu layanan (feature), kepercayaan (trust), kepuasan (satisfaction), dan loyalitas (loyalty) bagi masyarakat Samarinda untuk membuat keputusan menggunakan mobile payment, menunjukkan pengaruh yang positif dan signifikan. Peneliti melihat kota Samarinda memiliki peluang yang sangat besar atas perkembangan penggunaan mobile payment.

Keywords

Tekfin; Pembayaran Selular; Layanan; Kepercayaan; Kepuasan; dan Loyalitas

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