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Peran E-Lifestyle, Budaya Digital, Dan E-Payment Terhadap Perilaku Konsumtif Generasi Y Dalam Bertransaksi di E- Commerce
Novia Indah Lestari, Mery Ramadani, Sutikno Sutikno
Abstract
Technology has changed people's lifestyles and culture, including their shopping behavior which is more directed towards consumptive behavior. The ease of making digital payment transactions (e-payments) also affects wasteful behavior among Generation Y. In addition, the impact of the Covid-19 pandemic which requires consumers to limit distance has made them more aggressive in making purchases through e-commerce applications. This research was conducted on Generation Y consumers who have made purchases on e-commerce and paid e- payment at least 3 times a month. The sample is taken from 100 respondents with a purposive sampling technique. The research data that has been collected will be processed using the structural equation model (SEM) – PLS. The results of this study indicate that the variables of e-lifestyle, digital culture, and e-payment have a positive effect on increasing the consumptive behavior of Generation Y in shopping at e-commerce.
Keywords
e- lifestyle, digital culture, e- payment, consumptive behaviour.
References
Al Farasyi, F., & Iswati, H. (2021). Pengaruh Media Sosial, E-Lifestyle Dan Budaya Digital Terhadap Perilaku Konsumtif. 3(11).
Aldeen, Y. A. A. S., & Qureshi, K. N. (2018). New trends in internet of things, applications, challenges, and solutions. Telkomnika (Telecommunication Computing Electronics and Control), 16(3), 1114–1119. https://doi.org/10.12928/TELKOMNIKA.v16i3.8483
Aldiabat, K. (2019). The impact of electronic payment on electronic shopping decision in Jordan. 14(2), 1018–1024. https://doi.org/10.11591/ijeecs.v14.i2.pp1018-1024
anggraeni, elly, & setiaji, khasan. (2018). Diterima Februari 2018 Disetujui Februari 2018 Dipublikasikan Maret 2018. Economic Education Analysis Journal, 7(1), 172–180.
Anggraini, R. T., & Santhoso, F. H. (2019). Hubungan antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Remaja. Gadjah Mada Journal of Psychology (GamaJoP), 3(3), 131. https://doi.org/10.22146/gamajop.44104
Astuti, S. I., Prananingrum, E. N., Astuti, S. I., Prananingrum, E. N., Ratri, L., Nurhajati, L., Lotulung, L. J. H., & Kurnia, N. (2021). Budaya bermedia digital.
Community, C., Giswandhani, M., & Hilmi, A. Z. (2020). Pengaruh kemudahan transaksi non-tunai terhadap sikap konsumtif masyarakat kota makassar. 9(2), 239–250.
Hassan, S. H., Ramayah, T., Mohamed, O., & Maghsoudi, A. (2015). E-lifestyle, customer satisfaction, and loyalty among the generation Y mobile users. Asian Social Science, 11(4), 157–168. https://doi.org/10.5539/ass.v11n4p157
Hidayat, T. B. W., Punia, I. N., & Kebayantini, N. L. N. (2018). Peran Media Sosial Terhadap Perilaku Konsumtif Kaum Remaja Di Desa Tegal Kertha, Kecamatan Denpasar Barat, Kota Denpasar. Jurnal Ilmiah Sosiologi, 1(1), 1–10.
Khaidarsyah, S., & Haruna, H. (2021). The Effect of Lifestyle and Self-Concept on Consumptive Behavior in Students of the Department of Economics Education STKIP Pembangunan Indonesian Makassar. 8(2), 359–368.
Kurnia, R. (2021). The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying. 3, 231–242. https://doi.org/10.21776/ub.apmba.2021.009.03.3
Lestarina, E., Karimah, H., Febrianti, N., Ranny, R., & Herlina, D. (2017). Perilaku Konsumtif di Kalangan Remaja. JRTI (Jurnal Riset Tindakan Indonesia), 2(2), 1–6. https://doi.org/10.29210/3003210000
Melissa, E. (2010). Budaya digital dan perubahan konsumsi media masyarakat. Departemen Komunikasi Dan Public Relations, Fakultas Ekonomi Dan Humaniora, Universitas Swiss German, EduTown BSDCity, 1(1), 11.
Miller, V. (2020). Understanding Digital Culture 2nd Edition.
Nuraeni, N., & Arifin, A. (2021). Pengaruh Kompetensi Dan Pengembangan Karier Terhadap Kinerja Pegawai Pada Dinas Perkebunan Kabupaten Way Kanan. Ekombis Sains: Jurnal Ekonomi, Keuangan Dan Bisnis, 6(1), 113–120.
Oney, E., Guven, G. O., & Rizvi, W. H. (2017). The determinants of electronic payment systems usage from consumers ’ perspective. Economic Research-Ekonomska Istraživanja, 30(01), 1–22. https://doi.org/10.1080/1331677X.2017.1305791
Panigoro, A., Rahayu, A., & Gaffar, V. (2018). Analisis E-lifestyle dan E-Word Of Mouth terhadap Repurchase Intention Secara Online (Survei pada pelanggan produk fashion online Berrybenka di Fan Page Instagram). Jurnal Ilmu Manajemen Dan Bisnis, 9(1), 25–33. https://doi.org/10.17509/jimb.v9i1.12978
Puspitasari, S. D., Islam, E., Surabaya, U. N., Indrarini, R., Islam, E., & Surabaya, U. N. (2021). Jurnal Ekonomika dan Bisnis Islam E-ISSN: 2686-620X Halaman 64-74. 4(2011), 64–74.
Sazali, H., & Rozi, F. (2020). Belanja Online dan Jebakan Budaya Hidup Digital pada Masyarakat Milenial. JURNAL SIMBOLIKA: Research and Learning in Communication Study, 6(2), 85–95. https://doi.org/10.31289/simbollika.v6i2.3556
Tang, H., Rasool, Z., Khan, M. A., Khan, A. I., Khan, F., Ali, H., Khan, A. A., & Abbas, S. A. (2021). Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour. Behavioural Neurology, 2021, 1–15. https://doi.org/10.1155/2021/1664377
Zahra, D. R., & Anoraga, P. (2021). The Influence of Lifestyle, Financial Literacy, and Social Demographics on Consumptive Behavior. Journal of Asian Finance, Economics and Business, 8(2), 1033–1041. https://doi.org/10.13106/jafeb.2021.vol8.no2.1033
DOI: https://doi.org/10.24967/ekombis.v7i2.1844
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Novia Indah Lestari, Mery Ramadani, Sutikno SutiknoAbstract
Keywords
References
Al Farasyi, F., & Iswati, H. (2021). Pengaruh Media Sosial, E-Lifestyle Dan Budaya Digital Terhadap Perilaku Konsumtif. 3(11).
Aldeen, Y. A. A. S., & Qureshi, K. N. (2018). New trends in internet of things, applications, challenges, and solutions. Telkomnika (Telecommunication Computing Electronics and Control), 16(3), 1114–1119. https://doi.org/10.12928/TELKOMNIKA.v16i3.8483
Aldiabat, K. (2019). The impact of electronic payment on electronic shopping decision in Jordan. 14(2), 1018–1024. https://doi.org/10.11591/ijeecs.v14.i2.pp1018-1024
anggraeni, elly, & setiaji, khasan. (2018). Diterima Februari 2018 Disetujui Februari 2018 Dipublikasikan Maret 2018. Economic Education Analysis Journal, 7(1), 172–180.
Anggraini, R. T., & Santhoso, F. H. (2019). Hubungan antara Gaya Hidup Hedonis dengan Perilaku Konsumtif pada Remaja. Gadjah Mada Journal of Psychology (GamaJoP), 3(3), 131. https://doi.org/10.22146/gamajop.44104
Astuti, S. I., Prananingrum, E. N., Astuti, S. I., Prananingrum, E. N., Ratri, L., Nurhajati, L., Lotulung, L. J. H., & Kurnia, N. (2021). Budaya bermedia digital.
Community, C., Giswandhani, M., & Hilmi, A. Z. (2020). Pengaruh kemudahan transaksi non-tunai terhadap sikap konsumtif masyarakat kota makassar. 9(2), 239–250.
Hassan, S. H., Ramayah, T., Mohamed, O., & Maghsoudi, A. (2015). E-lifestyle, customer satisfaction, and loyalty among the generation Y mobile users. Asian Social Science, 11(4), 157–168. https://doi.org/10.5539/ass.v11n4p157
Hidayat, T. B. W., Punia, I. N., & Kebayantini, N. L. N. (2018). Peran Media Sosial Terhadap Perilaku Konsumtif Kaum Remaja Di Desa Tegal Kertha, Kecamatan Denpasar Barat, Kota Denpasar. Jurnal Ilmiah Sosiologi, 1(1), 1–10.
Khaidarsyah, S., & Haruna, H. (2021). The Effect of Lifestyle and Self-Concept on Consumptive Behavior in Students of the Department of Economics Education STKIP Pembangunan Indonesian Makassar. 8(2), 359–368.
Kurnia, R. (2021). The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying. 3, 231–242. https://doi.org/10.21776/ub.apmba.2021.009.03.3
Lestarina, E., Karimah, H., Febrianti, N., Ranny, R., & Herlina, D. (2017). Perilaku Konsumtif di Kalangan Remaja. JRTI (Jurnal Riset Tindakan Indonesia), 2(2), 1–6. https://doi.org/10.29210/3003210000
Melissa, E. (2010). Budaya digital dan perubahan konsumsi media masyarakat. Departemen Komunikasi Dan Public Relations, Fakultas Ekonomi Dan Humaniora, Universitas Swiss German, EduTown BSDCity, 1(1), 11.
Miller, V. (2020). Understanding Digital Culture 2nd Edition.
Nuraeni, N., & Arifin, A. (2021). Pengaruh Kompetensi Dan Pengembangan Karier Terhadap Kinerja Pegawai Pada Dinas Perkebunan Kabupaten Way Kanan. Ekombis Sains: Jurnal Ekonomi, Keuangan Dan Bisnis, 6(1), 113–120.
Oney, E., Guven, G. O., & Rizvi, W. H. (2017). The determinants of electronic payment systems usage from consumers ’ perspective. Economic Research-Ekonomska Istraživanja, 30(01), 1–22. https://doi.org/10.1080/1331677X.2017.1305791
Panigoro, A., Rahayu, A., & Gaffar, V. (2018). Analisis E-lifestyle dan E-Word Of Mouth terhadap Repurchase Intention Secara Online (Survei pada pelanggan produk fashion online Berrybenka di Fan Page Instagram). Jurnal Ilmu Manajemen Dan Bisnis, 9(1), 25–33. https://doi.org/10.17509/jimb.v9i1.12978
Puspitasari, S. D., Islam, E., Surabaya, U. N., Indrarini, R., Islam, E., & Surabaya, U. N. (2021). Jurnal Ekonomika dan Bisnis Islam E-ISSN: 2686-620X Halaman 64-74. 4(2011), 64–74.
Sazali, H., & Rozi, F. (2020). Belanja Online dan Jebakan Budaya Hidup Digital pada Masyarakat Milenial. JURNAL SIMBOLIKA: Research and Learning in Communication Study, 6(2), 85–95. https://doi.org/10.31289/simbollika.v6i2.3556
Tang, H., Rasool, Z., Khan, M. A., Khan, A. I., Khan, F., Ali, H., Khan, A. A., & Abbas, S. A. (2021). Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour. Behavioural Neurology, 2021, 1–15. https://doi.org/10.1155/2021/1664377
Zahra, D. R., & Anoraga, P. (2021). The Influence of Lifestyle, Financial Literacy, and Social Demographics on Consumptive Behavior. Journal of Asian Finance, Economics and Business, 8(2), 1033–1041. https://doi.org/10.13106/jafeb.2021.vol8.no2.1033
Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
