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Pemanfaatan WhatsApp Group Sebagai Media Promosi dalam Penjualan Online
Trufi Murdiani, Ahmad Jefri Andika, Wisnu ilham widiyanto
Abstract
The use of internet in helping online-based small and medium enterprises has also make the choice of using social media on smarphones foe online business continues to grow rapidly. By utilizing social media, business people are no longer have trouble in marketing their products because it is done anytime, anywhere and to anyone by its purposes. Social media such as WhatsApp has begun noticed by micro, small and medium enterprises (MSMEs) in online selling. Moreover, with WhatsApp Group (WAG) feature, business people communicate and promote their products and services via online in real time and efficiently. The display of promotional materials distributed using WAG is more diverse and interesting because it can be in the form of written messages, voices, photos, videos, graphics or links. Even though doing business using WAG, there are also weaknesses, such as the content of messages that are cleared in chat by other users, or not being read in the midst of a busy chat from fellow WAG members.
Keywords
internet, smartphone, fitur, bisnis online
References
Andayati, D. (2021). Whatsapp Sebagai Alat Bantu Perdagangan Batik Kraton Yogya di Era New Normal. Prosiding Snast, C-71.
Ekadinata, N., Widyandana, D., & Widyandana, D. (2017). Promosi kesehatan menggunakan gambar dan teks dalam aplikasi WhatsApp pada kader posbindu. Berita Kedokteran Masyarakat, 33(11), 547.
Fuang, Hafid. (2021). Ternyata Ini Alasan Banyak Orang Jualan di Grup WA. Diunduh dari https://economy.okezone.com/read/2021/04/18/455/2396516/ternyata-ini- alasan-banyak-orang-jualan-di-grup-wa pada 20 Juni 2021.
Hanief, S., & Jepriana, I. W. (2019). Pemanfaatan media sosial sebagai media promosi kuliner sate lilit dan ikan Kusamba Bali. Widyabhakti Jurnal Ilmiah Populer, 2(1), 44-48.
Hartini, S., Putro, F. H. A., & Setiawan, T. (2020). Pemanfaatan Media Sosial sebagai Media Komunikasi Pemasaran Modern. Digikom, 1(01), 33-37.
Khasanah, F. N., Samsiana, S., Handayanto, R. T., Gunarti, A. S. S., & Raharja, I. (2020). Pemanfaatan Media Sosial dan Ecommerce Sebagai Media Pemasaran Dalam Mendukung Peluang Usaha Mandiri Pada Masa Pandemi Covid
Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat, 1(1), 51-62.
Pratama, E. A., Hellyana, C. M., & Sutrisno, S. (2020). Pengembangan E- Marketplace Terkoneksi Aplikasi Whatsapp Pada Pasar Muslim Info Kajian Purwokerto (IKP). Jurnal Media Informatika Budidarma, 4(4), 1069-1078.
SARI, A. P. (2020). Penggunaan Instant Messanging (Whatsapp) sebagai Promosi Barang Dagangan Online bagi Reseller (Studi kasus Filmy Shop Kabupaten Bone) (Doctoral dissertation, IAIN Bone).
Supangat, S. Strategi Marketing Menggunakan Whatsapp dan Cara Efektif Menggunakannya. Stratgi Marketing Menggunakan Whatsapp Dan Cara Efektif Menggunakannya.
DOI: https://doi.org/10.24967/ekombis.v7i1.1311
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Trufi Murdiani, Ahmad Jefri Andika, Wisnu ilham widiyantoAbstract
The use of internet in helping online-based small and medium enterprises has also make the choice of using social media on smarphones foe online business continues to grow rapidly. By utilizing social media, business people are no longer have trouble in marketing their products because it is done anytime, anywhere and to anyone by its purposes. Social media such as WhatsApp has begun noticed by micro, small and medium enterprises (MSMEs) in online selling. Moreover, with WhatsApp Group (WAG) feature, business people communicate and promote their products and services via online in real time and efficiently. The display of promotional materials distributed using WAG is more diverse and interesting because it can be in the form of written messages, voices, photos, videos, graphics or links. Even though doing business using WAG, there are also weaknesses, such as the content of messages that are cleared in chat by other users, or not being read in the midst of a busy chat from fellow WAG members.
Keywords
References
Andayati, D. (2021). Whatsapp Sebagai Alat Bantu Perdagangan Batik Kraton Yogya di Era New Normal. Prosiding Snast, C-71.
Ekadinata, N., Widyandana, D., & Widyandana, D. (2017). Promosi kesehatan menggunakan gambar dan teks dalam aplikasi WhatsApp pada kader posbindu. Berita Kedokteran Masyarakat, 33(11), 547.
Fuang, Hafid. (2021). Ternyata Ini Alasan Banyak Orang Jualan di Grup WA. Diunduh dari https://economy.okezone.com/read/2021/04/18/455/2396516/ternyata-ini- alasan-banyak-orang-jualan-di-grup-wa pada 20 Juni 2021.
Hanief, S., & Jepriana, I. W. (2019). Pemanfaatan media sosial sebagai media promosi kuliner sate lilit dan ikan Kusamba Bali. Widyabhakti Jurnal Ilmiah Populer, 2(1), 44-48.
Hartini, S., Putro, F. H. A., & Setiawan, T. (2020). Pemanfaatan Media Sosial sebagai Media Komunikasi Pemasaran Modern. Digikom, 1(01), 33-37.
Khasanah, F. N., Samsiana, S., Handayanto, R. T., Gunarti, A. S. S., & Raharja, I. (2020). Pemanfaatan Media Sosial dan Ecommerce Sebagai Media Pemasaran Dalam Mendukung Peluang Usaha Mandiri Pada Masa Pandemi Covid
Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat, 1(1), 51-62.
Pratama, E. A., Hellyana, C. M., & Sutrisno, S. (2020). Pengembangan E- Marketplace Terkoneksi Aplikasi Whatsapp Pada Pasar Muslim Info Kajian Purwokerto (IKP). Jurnal Media Informatika Budidarma, 4(4), 1069-1078.
SARI, A. P. (2020). Penggunaan Instant Messanging (Whatsapp) sebagai Promosi Barang Dagangan Online bagi Reseller (Studi kasus Filmy Shop Kabupaten Bone) (Doctoral dissertation, IAIN Bone).
Supangat, S. Strategi Marketing Menggunakan Whatsapp dan Cara Efektif Menggunakannya. Stratgi Marketing Menggunakan Whatsapp Dan Cara Efektif Menggunakannya.
Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
