PENGARUH KEMUDAHAN PENGGUNAAN DAN KEAMANAN TERHADAP NIAT PENGGUNAAN DAN DAMPAKNYA PADA NIAT MEREKOMENDASIKAN SISTEM M-PAYMENT DI MASA PANDEMI COVID-19

anggit Yoebrilianti, Nurhayani Nurhyani

Abstract


Penelitian ini bertujuan untuk menganalisis dan menguji kemudahan penggunaan dan faktor keamanan terhadap niat penggunaan dan menguji dampaknya terhadap niat merekomendasikan penggunaan layanan m-payment di Indonesia khususnya pada Kota Serang, Provinsi Banten. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah seluruh pengguna layanan pembayaran m-payment di Kota Serang yang menggunakan aplikasi Go-Pay, Ovo dan Dana. Sampel penelitian diambil dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan melakukan penyebaran kuesioner secara daring (online) sehingga didapatkan data sebanyak 190 responden. Data diolah dengan menggunakan teknik analisis partial leats square structural equation modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa kemudahan penggunaan dan keamanan berpengaruh positif dan signifikan terhadap niat penggunaan layana m-payment. Penelitian ini juga menemukan pengaruh yang signifikan dari niat penggunaan terhadap niat merekomendasikan layana m-payment.

Keywords


Kemudahan penggunaan, keamanan, niat penggunaan, niat merekomendasikan, m-payment

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DOI: https://doi.org/10.24967/ekombis.v6i2.1237

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