Strategic Public Communication in Urban Governance: A Study on Government–Citizen Interaction in Bekasi City

Eva Susanti, Ade Fahmi, Sa’adih Sa’adih

Abstract


This research explores the dynamics of public communication between the local government of Bekasi City and its citizens, focusing on how communication strategies affect public trust, participation, and service responsiveness. Utilizing a qualitative approach through interviews and document analysis, the study finds that while digital platforms such as social media and city service applications have improved access to information, gaps remain in message clarity, audience targeting, and feedback integration. The research contributes to the understanding of effective government-citizen communication as a vital element in democratic urban governance.

Keywords


public communicatio; urban governance; government transparency; citizen engagement; Bekasi City

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References


BPS Kota Bekasi. (2021). Kota Bekasi dalam Angka 2021. Badan Pusat Statistik.

Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. Holt, Rinehart & Winston.

Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An Expanded Sourcebook (2nd ed.). Sage Publications.

Pierre, J., & Peters, B. G. (2000). Governance, Politics and the State. Macmillan.

Yin, R. K. (2014). Case Study Research: Design and Methods (5th ed.). Sage Publications.




DOI: https://doi.org/10.24967/jshs.v7i2.4307

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Creative Commons License
Jurnal Sosial dan Humanis Sains is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License