Journal of Public Relations and Digital Communication (JPRDC)

Journal of Public Relations and Digital Communication (JPRDC) with registered number p-ISSN: 3026-6785 (print), e-ISSN: 3026-4960 (online), is a scientific journal published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Masyarakat/LPPM) Sang Bumi Ruwa Jurai University, Lampung. aims to investigate the field of public relations and digital communication in the context of the rapidly developing digital era. In an era where information and communication technology plays a central role in everyday life, understanding how public relations engages with and utilizes digital communication platforms is essential.

This journal presents in-depth research and critical analysis of the role of digital communication in public relations practice. Various aspects covered in this journal include digital communication strategies, use of social media, online campaigns, corporate reputation, community involvement in the digital environment, and other relevant issues in public relations and digital communication.

Researchers and academics in public relations, communications, and social sciences will find this journal a valuable resource for understanding current trends in digital communications and their impact on public relations practice. This journal can also provide insight into how organizations and institutions can use digital communication tools effectively to build better relationships with their stakeholders. The articles in this journal are based on sound research methodology and take an interdisciplinary approach in analyzing complex phenomena in public relations and digital communication. The authors use relevant theoretical frameworks and present empirical findings that may provide a deeper understanding of this topic.

Overall, this journal is an important contribution in broadening the understanding of how public relations adapts and takes advantage of digital communication technologies in an increasingly digitally connected era. By studying the relationship between digital communications and public relations practices, we can develop more effective strategies for building brand image, forging stakeholder relationships and promoting meaningful community engagement in digital environments.