FOOD PHOTOGRAPHY AS A PROMOTIONAL MEDIA IN INCREASING THE SALES VALUE OF MSME PRODUCTS
Abstract
The community has a role related to national development, especially in building the economic order, namely in establishing micro, small and medium enterprises (MSMEs). The aim of the research is to find out implementation Food Photography as a Promotional Media in increasing the selling value of Pekon Suka Maju MSME products, Kec. Ngaras, Kab. West Coast, Prov. Lampung. This research method uses descriptive qualitative. This research was carried out in Pekon Suka Maju sub-district. Ngaras district. West Coast of Lampung. This research used 2 data collection techniques, namely: Interviews, Interview techniques and Observation. The research results show that Pekon Sukamaju MSMEs previously did not know about product photography techniques, and some of them thought that product photos were not that important for their business, on average consumers found out about their products by word of mouth. However, after they were introduced to product photos and explained that product photos were very important in their business, especially now in the digital era, product photos are the most important thing for introducing MSME products to consumers. Food photography or also known as Food Photography and commercial ads. This product photo can increase the selling value of the product, this is because product photos are the main thing that every MSME must have in order to increase consumer appeal.
Keywords
Food Photography, MSMEs, Promotion
References
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Arcikasari, GO, & Nurhidayati, M. (2022). Product Photo Innovation as an Online Promotion Media in Increasing the Selling Value of Umkm Bolu Products "Ciptoroso" in the Ampean Environment, Tonatan Village, Ponorogo. Prodimas: Community Service Proceedings , 1 , 514-526.
Azwan, Diva Ayoe Veronica. (2016). The Effectiveness of Using Photos on Instagram on Visitors' Interest in Kedai Boogie (Qualitative Study of Kedai Boogie Customers) . Diss. 2016.
Bachtiar, Palmira Permata, Niken Kusumawardhani, and Veto Tyas Indrio. (2022). Supporting the Digital Transformation of Micro and Small Enterprises in the Special Region of Yogyakarta During the Covid-19 Pandemic Highlights. Smeru Research Note No. 1/March/2022
Biagi, Shirley. (2010). Media/Impact: An Introduction to Mass Media. Jakarta: Salemba Humanika.
Chrismardani, Yustina. (2014). " Integrated Marketing Communications: Implementation for MSMEs." Neo-Bus 8.2 (2014): 179-189.
Dunan, H., Barusman, AF, Redaputri, AP, & Poyo, MD (2022). Product Photo Training to Improve Brand Image and Consumer Interest at Rumah BUMN Bandar Lampung. Journal of Abdimas Gorontalo (Jag) , 5 (1), 17-23.
Effendy, Onong Uchjana. (2003). Science, Theory and Philosophy of Communication . Bandung: PT Teen Rosdakarya.
Effendy, Onong Uchjana. (2011). Communication Science: Theory and Practice . Bandung: PT Teen Rosdakarya.
Fuadillah, Siti, Andi Annisa Amalia, And Khilda Wildana Nur. (2021). "Food Photography Training for Culinary SME Groups in Rappocini District, Makassar City." Kacanegara Journal of Community Service 4.2 (2021): 151.
Hadiono, Kristophorus and Rina Candra Noor Santi. (2020). Welcoming Digital Transformation . Information Systems Study Program, Faculty of Information Technology, Stikubank University. Proceedings Sendiu 2020 ISBN: 978-979-3649-72-6.
Irawan, E.F., & Ramdhan, A. (2018). The Influence of Celebrity Ootd (Outfit of the Day) Photo Visualization as a Fashion Product Promotion Strategy on Women's Perceptions. Idea Design Journal: Journal of Industrial Product Design, Sepuluh Nopember Institute of Technology, Surabaya , 17 (2), 6-11.
J. Loonam, S. Eaves, V. Kumar, and G. Parry. (2018). “Towards digital transformation: Lessons learned from traditional organizations,” Strategy. Chang, vol. 27, no. 2, pp. 101–109, 2018.
K. Osmundsen, J. Iden, and B. Bygstad. (2018). “ Digital Transformation: Drivers, Success Factors, and Implications,” Mediterr. Conf. Inf. Syst. Proc., vol. 12, pp. 1–15, 2018.
Coordinating Ministry for Economic Affairs of the Republic of Indonesia. (2021). Government Support for MSMEs to Recover During the Pandemic. https://www.ekon.go.id/publikasi/detail/2939/dukungan-anggaran-bagi-umkm-agar-pulih-di-masa-pandemi . Accessed Wednesday, 07 September 2022, at 17.30
Leo, Hasbi Jusuma. (2022). Ministry of Finance's Empowerment of MSMEs from South Sumatra has begun . https://djpb.kemenkeu.go.id/portal/id/berita/lainnya/opini/3937-pemberdayaan-umkm-kemenkeu-dari-sumsel-telah-dimulai.html . Accessed Wednesday, 07 September 2022, at 17.30
Littlejohn, Stephen W., Karen A. Foss. (2014). Communication Theory: 9th Edition. Jakarta: Salemba Humanika.
Morissan. (2013). Communication Theory:, Individual to Mass. Jakarta: Kencana, Prenada Media Group.
Mujiati, N. (2022). Media Convergence and Digitalization: Media Industry Challenges (Mnc Group Media Convergence and Kompas Gramedia in Indonesia). Al-Muttaqin: Journal of Social, and Economic Studies , 3 (2), 157-173.
Mulyadi, Deddy. (2016). Communication Science An Introduction . Bandung: PT Teen Rosdakarya.
Pawito. (2007). Qualitative Communication Research. Yogyakarta: LKIS
Pratiwi, Fuji. (2022). Palembang UMKM Diskop Forms Small Business Data Rehabilitation Team.
https://www.republika.co.id/berita/rbrkg3457/dinkop-umkm-palembang-besar-tim-data-ulang-usaha-besar . Accessed Wednesday, 07 September 2022, at 17.30.
Primadhyta, Safyra. (2022). 19 Million MSME Players Enter the Digital Ecosystem As of May 2022 .
https://www.cnnindonesia.com/economic/20220616172828-92-809888/19-juta-pelaku-umkm-besar-ekosistem-digital-per-mei-2022 . Accessed Wednesday, 07 September 2022, at 17.30
Ryan, Damian & Jones, Calvin. (2009). Understanding Digital Marketing . London: Kogan Page.
Sembiring, Antonius. (2017). "Antonius Sembiring The Influence of Photography Activities on Visitors' Interest in the Portrait Cafe in Medan." Pearl Lens Journal of Communication 1.1 (2017): 23-32.
Setiawan, Rudi, and Mardohar Batu Bornok. (2015). "Photographic Aesthetics i." Research Report-Humanities And Social Science 1 (2015).
Sugiyono. (2016). Combination Research Methods (Mixed Methods). Bandung: Alphabeta.
DOI: https://doi.org/10.24967/jprdc.v2i1.3075
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Abstract
Keywords
References
Ali, H. (2013). Marketing and Selected Cases. Yogyakarta: CAPS.
Arcikasari, GO, & Nurhidayati, M. (2022). Product Photo Innovation as an Online Promotion Media in Increasing the Selling Value of Umkm Bolu Products "Ciptoroso" in the Ampean Environment, Tonatan Village, Ponorogo. Prodimas: Community Service Proceedings , 1 , 514-526.
Azwan, Diva Ayoe Veronica. (2016). The Effectiveness of Using Photos on Instagram on Visitors' Interest in Kedai Boogie (Qualitative Study of Kedai Boogie Customers) . Diss. 2016.
Bachtiar, Palmira Permata, Niken Kusumawardhani, and Veto Tyas Indrio. (2022). Supporting the Digital Transformation of Micro and Small Enterprises in the Special Region of Yogyakarta During the Covid-19 Pandemic Highlights. Smeru Research Note No. 1/March/2022
Biagi, Shirley. (2010). Media/Impact: An Introduction to Mass Media. Jakarta: Salemba Humanika.
Chrismardani, Yustina. (2014). " Integrated Marketing Communications: Implementation for MSMEs." Neo-Bus 8.2 (2014): 179-189.
Dunan, H., Barusman, AF, Redaputri, AP, & Poyo, MD (2022). Product Photo Training to Improve Brand Image and Consumer Interest at Rumah BUMN Bandar Lampung. Journal of Abdimas Gorontalo (Jag) , 5 (1), 17-23.
Effendy, Onong Uchjana. (2003). Science, Theory and Philosophy of Communication . Bandung: PT Teen Rosdakarya.
Effendy, Onong Uchjana. (2011). Communication Science: Theory and Practice . Bandung: PT Teen Rosdakarya.
Fuadillah, Siti, Andi Annisa Amalia, And Khilda Wildana Nur. (2021). "Food Photography Training for Culinary SME Groups in Rappocini District, Makassar City." Kacanegara Journal of Community Service 4.2 (2021): 151.
Hadiono, Kristophorus and Rina Candra Noor Santi. (2020). Welcoming Digital Transformation . Information Systems Study Program, Faculty of Information Technology, Stikubank University. Proceedings Sendiu 2020 ISBN: 978-979-3649-72-6.
Irawan, E.F., & Ramdhan, A. (2018). The Influence of Celebrity Ootd (Outfit of the Day) Photo Visualization as a Fashion Product Promotion Strategy on Women's Perceptions. Idea Design Journal: Journal of Industrial Product Design, Sepuluh Nopember Institute of Technology, Surabaya , 17 (2), 6-11.
J. Loonam, S. Eaves, V. Kumar, and G. Parry. (2018). “Towards digital transformation: Lessons learned from traditional organizations,” Strategy. Chang, vol. 27, no. 2, pp. 101–109, 2018.
K. Osmundsen, J. Iden, and B. Bygstad. (2018). “ Digital Transformation: Drivers, Success Factors, and Implications,” Mediterr. Conf. Inf. Syst. Proc., vol. 12, pp. 1–15, 2018.
Coordinating Ministry for Economic Affairs of the Republic of Indonesia. (2021). Government Support for MSMEs to Recover During the Pandemic. https://www.ekon.go.id/publikasi/detail/2939/dukungan-anggaran-bagi-umkm-agar-pulih-di-masa-pandemi . Accessed Wednesday, 07 September 2022, at 17.30
Leo, Hasbi Jusuma. (2022). Ministry of Finance's Empowerment of MSMEs from South Sumatra has begun . https://djpb.kemenkeu.go.id/portal/id/berita/lainnya/opini/3937-pemberdayaan-umkm-kemenkeu-dari-sumsel-telah-dimulai.html . Accessed Wednesday, 07 September 2022, at 17.30
Littlejohn, Stephen W., Karen A. Foss. (2014). Communication Theory: 9th Edition. Jakarta: Salemba Humanika.
Morissan. (2013). Communication Theory:, Individual to Mass. Jakarta: Kencana, Prenada Media Group.
Mujiati, N. (2022). Media Convergence and Digitalization: Media Industry Challenges (Mnc Group Media Convergence and Kompas Gramedia in Indonesia). Al-Muttaqin: Journal of Social, and Economic Studies , 3 (2), 157-173.
Mulyadi, Deddy. (2016). Communication Science An Introduction . Bandung: PT Teen Rosdakarya.
Pawito. (2007). Qualitative Communication Research. Yogyakarta: LKIS
Pratiwi, Fuji. (2022). Palembang UMKM Diskop Forms Small Business Data Rehabilitation Team.
https://www.republika.co.id/berita/rbrkg3457/dinkop-umkm-palembang-besar-tim-data-ulang-usaha-besar . Accessed Wednesday, 07 September 2022, at 17.30.
Primadhyta, Safyra. (2022). 19 Million MSME Players Enter the Digital Ecosystem As of May 2022 .
https://www.cnnindonesia.com/economic/20220616172828-92-809888/19-juta-pelaku-umkm-besar-ekosistem-digital-per-mei-2022 . Accessed Wednesday, 07 September 2022, at 17.30
Ryan, Damian & Jones, Calvin. (2009). Understanding Digital Marketing . London: Kogan Page.
Sembiring, Antonius. (2017). "Antonius Sembiring The Influence of Photography Activities on Visitors' Interest in the Portrait Cafe in Medan." Pearl Lens Journal of Communication 1.1 (2017): 23-32.
Setiawan, Rudi, and Mardohar Batu Bornok. (2015). "Photographic Aesthetics i." Research Report-Humanities And Social Science 1 (2015).
Sugiyono. (2016). Combination Research Methods (Mixed Methods). Bandung: Alphabeta.
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